ASEAN's International Bank

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ASEAN is a huge opportunity for ambitious businesses, but we also know that with such opportunities come equally varied challenges. With our broad and deep international networks, we can connect you to experienced on-the-ground experts, solutions and more to help you take uncertainty out of expansion.

Why is ASEAN an opportunity?

Strong Economic Growth

Digital Transformation

Rising middle class and consumerism

By 2030, ASEAN is expected to become the 4th largest global economy

ASEAN’s digital economy is projected to reach $1 trillion by 2030, driven by e-commerce, FinTech and digital services

ASEAN has one of the largest regional markets in the world. With a median age of around 30 years, there is a large consumer base with potential for long term growth

From its growing consumer base to the rapid rate of digital transformation, expanding your business across ASEAN offers exciting opportunities. You need a partner with an extensive network to help you scale with the full suite of tailored services including access to capital, easy cross-border transactions, advisory services, and more.

Trade Research: Connecting Southeast Asia and the world

International businesses are accelerating their growth into Southeast Asia (SEA). Our Trade Research report captures the sentiment of over 3,500 companies from across nine markets that are either considering or already doing business in the region.

As the disruptive effects of COVID-19 recede, our report reveals high levels of expected growth among foreign firms operating in SEA, a strong appetite for M&A activity, and a widespread confidence in the economic growth potential of the region.

23%

Companies expect to see 23% annual organic growth in SEA markets in 2023 compared to 20% last year

91%

plan to expand into a new SEA market over the next 2 years

71%

expect their organic growth to increase by 20% or more in SEA

Access the full 'Trade Research - Connecting Southeast Asia and the world' report now.

Download the Australian report

We make achieving your ASEAN business growth strategies easier with:

Innovative trade products

Leverage HSBC TradePay, a simplified, digital trade finance solution that empowers you to draw your loan and make immediate just-in-time payments to suppliers.
Across ASEAN, we offer innovative trade finance solutions that help businesses effectively manage and mitigate risks, improve cash flow and optimise their trade operations. Our solution range includes supply chain finance, receivables finance, trade loans, guarantees and letters of credit.

Comprehensive suite of financial solutions

HSBC’s Global Payment Solutions help you increase productivity and manage your cash flow. With real-time global account access and customisable setup features, you stay in control over of the finances at every level of your organisation.

Our ASEAN markets and connections

Read more about our offerings across our six ASEAN markets.

If you’re looking to expand your business into ASEAN markets, discover more details about local taxes, trading, business culture, regional economies, and more in our latest International Business Guides.

How we support our clients

Whether you are expanding to markets across ASEAN or around the world, discover inspiration for your business from our customers' stories.

How is Carro removing speed bumps from Southeast Asia’s used car market?

Find out how the Singapore-based online marketplace is using funding from HSBC’s ASEAN Growth Fund to support its international expansion.

How is Akulaku Funding its Vision to Broaden Financial Inclusion Across Southeast Asia – and Prepare for an IPO?

Find out how the fintech is using a debt facility to fuel its regional expansion while tidying up its balance sheet

How AwanTunai is solving a critical challenge for Indonesia’s neighbourhood stores

Find out how the fintech is using a social loan to solve inventory headaches for small businesses

Keep up to date with the latest insights

Visit our ASEAN Insights Hub to keep your finger on the pulse with our research and articles.

Sentiment Survey: Connecting businesses across ASEAN

Our most recent survey of 600 businesses across ASEAN found that companies expect to invest more inside ASEAN than elsewhere, fuelled by expectations of strong growth in intra-ASEAN trade.

Business Guide to ASEAN and Beyond

If you’re looking to expand your business into new markets across ASEAN, our ASEAN Business Guides provide you with key insights and facts about the six biggest economies in the region.

Fit for the future: A bright outlook for business growth in ASEAN healthcare

Rising wealth and shifting demographics are reshaping healthcare demand across Southeast Asia. The sea changes brought by more people living longer and entering the middle class will require more and better healthcare solutions, while technology is driving innovation in medicine and delivery.

HSBC International Business

We help your business thrive with knowledge on the ground, connections across markets, and a bigger global perspective.

Interested in expanding to ASEAN?

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